Email Marketing | Email | Impact of Email Marketing
Email Marketing Electronic mail or Email is the means by which we can electronically get messages across to one another as against the conventional mode of paper-based messaging. A few years ago, businesses and marketers considered email marketing as the ugly duckling of marketing. Email marketing has undergone sea change in last 4 years and nowadays business is enjoying great response and success with proper implementation of email marketing. Email marketing is type of marketing in which commercial message is sent to group of people using electronic media. Every email sent to a potential customer or current customer can be considered as email marketing. Companies use email marketing as a way of connecting with their customers. Email is often used to promote product, discounts and content, as well as to direct people toward the company's website. There are many types of emails company might send in an email marketing campaign include: Blog subscri...