Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but it also includes social media marketing, mobile devices, display advertising, and any other digital networks. Digital marketing is a term used for marketing of products or services using digital means of communication. It is an umbrella term for marketing of products or services using digital technologies. The term digital marketing was first used in year 1990. Digital marketing has developed since the 1990s and 2000s has changed the way companies and businesses use technology for marketing. Nowadays digital platforms are increasingly being used for marketing and everyday life, and as people prefer digital medium instead of visiting physical shops, digital marketing is becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign ma
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