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Social Media Marketing

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Do you know what Social Media Marketing is? Look at how social media has changed the way online marketing works and the impact of social media on consumers. Checkout this book on Social Media Marketing Strategies The use of social media platforms and websites for promotion of products and services if referred to as Social Media Marketing . It is a form of Online Marketing that involves creating and sharing content on social media in order to achieve your marketing and branding goals. It includes posting text and image updates, videos and other content that drives audience engagement, as well as paid social media advertisement. Social media usually feeds into the discovery of new and updated content such as news stories, and “discovery” as a search activity. Social media can also help create links that in turn support SEO efforts. Many people also perform various searches at social media sites to find new social media content. Social connections and engagements
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Digital Marketing | Importance of Digital Marketing

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Digital marketing  is the marketing of products or services using digital technologies, mainly on the Internet, but it also includes social media marketing, mobile devices, display advertising, and any other digital networks. Digital marketing is a term used for marketing of products or services using digital means of communication. It is an umbrella term for marketing of products or services using digital technologies. The term digital marketing was first used in year 1990. Digital marketing has developed since the 1990s and 2000s has changed the way companies and businesses use technology for marketing. Nowadays digital platforms are increasingly being used for marketing and everyday life, and as people prefer digital medium instead of visiting physical shops, digital marketing is becoming more prevalent and efficient. Digital marketing methods such as  search engine optimization  (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign ma
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Blog Marketing | Advantages and Disadvantages of Blog Marketing

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Do you know what Digital Marketing is? Have you always wished to write your own blog? Look at what Blog Marketing is and what are the advantages and disadvantages of Blog Marketing. Blogger.com The word “ blog ” is a shortened version of  web logs  or  weblog . A blog is nothing but journal maintained by blogger  and contains message and information that is instantly published to their blog website. Blogging is marketing tactic that use blogging to get business more visibility. Blogging and blog marketing could be an extremely popular activity the quantity of on-line users making and maintaining blogs has hyperbolic dramatically over the past year. Blogging has gained lots of importance these days. Both the number of blogger and readers are increasing rapidly. Blog marketing has become new day tool for marketers. Blog marketing is an activity that publicizes or promote a website, business, brand, idea, or service through the medium of blogs. Blog marketing includes mar
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Email Marketing | Email | Impact of Email Marketing

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Email Marketing Electronic mail or Email is the means by which we can electronically get messages across to one another as against the conventional mode of paper-based messaging. A few years ago, businesses and marketers considered email marketing as the ugly duckling of marketing. Email marketing has undergone sea change in last 4 years and nowadays business is enjoying great response and success with proper implementation of email marketing. Email marketing is type of marketing in which commercial message is sent to group of people using electronic media. Every email sent to a potential customer or current customer can be considered as email marketing. Companies use email marketing as a way of connecting with their customers. Email is often used to promote product, discounts and content, as well as to direct people toward the company's website. There are many types of emails company might send in an email marketing campaign include: Blog subscription, Newsletters,
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Location: India
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Search Engine Optimization | SEO | Importance of SEO

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Search engine optimization  SEO or Search Engine Optimization  is the tools, techniques or processes that are used to increase the traffic on your websites through search engines. It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears at the top of the list of results given by the search engine. SEO is the process of optimizing the website so that it appears on the top of SERPs. It is a tool that affects the visibility of the website or a webpage in the search engine. The earlier or the higher the website is ranked on the search result page and more frequently the site appears in the SERPs, the more chance it has to attract visitors. The main aim for any marketer is to convert these visitors into customers. SEO takes into consideration how the search engines work and what people search for, the actual terms or keywords which are type in the search engines also which search engines are usually favored by the targeted
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Location: India
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